Digging Down into the Data: The Jewellery Industry Analysts
Four of the industry’s most respected analysts provide a broader perspective of where the jewellery and gemstone stands and where it is headed.
Where are We Headed: The View of the Industry Press
In the new media environment, the role of the expert and impartial trade journalist is more important than ever before. In a world where any individual can become a provider of information via a website or the social media, the phenomenon of fake news has become prevalent.
Social Media Marketing: Jewellery’s Brave New World
As they have in many business sectors, the social media are changing the rules of the game in the jewellery trade, and demanding that its participants develop new set of skills.
Positioning the Pearl as the Sustainable Gem
The pearl industry is more conscious than most of the necessity of responsible environmental management, and not solely because of the economic potential it provides.
Natural and Laboratory-Grown Diamonds: Rules for Engagement
An open question that remains is whether the natural diamonds and laboratory diamonds will necessarily compete for similar market share, or whether, as many hope, the new product category will expand the size of the market.