CIBJO releases Marketing & Education Special Report, considers impact on jewellery market of Generation Z
With fewer than nine weeks to go to the opening of the 2018 CIBJO Congress in Bogotá, Colombia, on October 15, 2018, the first of the CIBJO commissions’ Special Reports has been released. Prepared by the CIBJO Marketing & Education Commission, headed by Jonathan Kendall, the report considers the potential impact on the jewellery market of Generation Z, which includes people born after 1996, who are expected to account for about 40 percent of all consumers by 2020.