{"id":15064,"date":"2018-08-29T07:13:46","date_gmt":"2018-08-29T07:13:46","guid":{"rendered":"http:\/\/www.cibjo.org\/?p=15064"},"modified":"2021-10-14T13:09:13","modified_gmt":"2021-10-14T13:09:13","slug":"cibjo-releases-diamond-commission-special-report-focuses-on-terminology-distinguishing-synthetics-from-naturals","status":"publish","type":"post","link":"https:\/\/cibjo.org\/rstoolkit\/cibjo-releases-diamond-commission-special-report-focuses-on-terminology-distinguishing-synthetics-from-naturals\/","title":{"rendered":"CIBJO releases Diamond Commission Special Report, focuses on terminology distinguishing synthetics from naturals"},"content":{"rendered":"
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August 29, 2018<\/strong><\/p>\n

With fewer than seven weeks to go to the opening of the 2018 CIBJO Congress in Bogot\u00e1, Colombia, on October 15, 2018, the third of the CIBJO commissions’ Special Reports has been released. Prepared by the CIBJO Diamond Commission, headed by Udi Sheintal, the report concentrates largely on the way in which man-made stones are being distinguished from diamonds that are natural in origin, particularly in light of the newly released guides by the U.S. Federal Trade Commission.<\/p>\n

\u201cWhile the new FTC guides clearly recognize the synthetic diamond producers as fully-fledged participants in our industry, the bottom line when it comes to the unqualified use of the word \u2018diamond\u2019 has not changed,\u201d writes Mr. Sheintal. \u201cIt can only refer to a mined stone.\u201d<\/p>\n

The report looks at a recently released article about the impact of De Beers\u2019 imminent entry into the man-made diamond jewellery industry, which suggests that over time perceptible differences between the natural and synthetic diamond markets will dissipate, except possibly in the instance of a handful of larger natural diamonds. Mr. Sheintal disagrees with the article\u2019s premise, saying that it is up to the industry to create an identity for naturally-created goods that is different from those grown in a laboratory or factory.<\/p>\n

\u201cWe now have to create a separate brand identity for diamonds mined in nature,\u201d he writes. \u201cThis is a not an impossible exercise. A white cotton t-shirt can be bought in a supermarket for $5, or at a Ralph Lauren store for $70. The physical composition of the two products may be similar, but their legends are very different. While the one is a generic product, the other is a luxury item backed by a sophisticated branding structure. Both are viable from a business perspective.\u201d<\/p>\n

To download a full copy of the CIBJO Diamond Commission\u2019s special report, PLEASE CLICK HERE<\/a>.<\/p>\n<\/div>

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