{"id":15037,"date":"2018-08-15T08:16:14","date_gmt":"2018-08-15T08:16:14","guid":{"rendered":"http:\/\/www.cibjo.org\/?p=15037"},"modified":"2021-10-14T13:09:13","modified_gmt":"2021-10-14T13:09:13","slug":"cibjo-releases-marketing-education-special-report-considers-impact-on-jewellery-market-of-generation-z","status":"publish","type":"post","link":"https:\/\/cibjo.org\/rstoolkit\/cibjo-releases-marketing-education-special-report-considers-impact-on-jewellery-market-of-generation-z\/","title":{"rendered":"CIBJO releases Marketing &#038; Education Special Report, considers impact on jewellery market of Generation Z"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><strong>August 15, 2018<\/strong><\/p>\n<p>With fewer than nine weeks to go to the opening of the 2018 CIBJO Congress in Bogot\u00e1, Colombia, on October 15, 2018, the first of the CIBJO commissions&#8217; Special Reports has been released. Prepared by the CIBJO Marketing &amp; Education Commission, headed by Jonathan Kendall, the report considers the potential impact on the jewellery market of Generation Z, which includes people born after 1996, who are \u00a0expected to account for about 40 percent of all consumers by 2020.<\/p>\n<p>\u201cFor we the jewellery industry, it is essential to adapt strategies if we hope to succeed with Generation Z,\u201d writes Mr. Kendall. \u201cGone are the old media approaches of TV commercials, long-term PR plans and static messaging. Today it&#8217;s all about fast delivery of interactive messages.\u201d<\/p>\n<p>Studies indicate the members of Generation Z rely on the advice of their peers, who may be located in multiple locations, meaning that jewellers have to create products that have global appeal. They are also more conservative and risk averse that the generation of millennials that precede them, but at the same time are decidedly socially and environmentally conscious.<\/p>\n<p>\u201cWe need to show we care, because they very much care,\u201d notes Mr. Kendall. \u201cWe must be clear about what we stand for, so our that businesses, brands and products are not interpreted as being uninvolved, or, even worse, opposed to the social causes that are important to Gen Z.\u201d<\/p>\n<p>To download a full copy of the CIBJO Market &amp; Education Commission\u2019s special report, <a href=\"http:\/\/www.cibjo.org\/congress2018\/wp-content\/uploads\/2018\/08\/CIBJO-Special-Report-2018-Marketing-Education.pdf\">PLEASE CLICK HERE<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p><B>AUGUST 15, 2018:<\/B> With fewer than nine weeks to go to the opening of the 2018 CIBJO Congress, the first of the CIBJO commissions&#8217; Special Reports has been released. Prepared by the Marketing &#038; Education Commission, it considers the potential impact on the jewellery market of Generation Z, which includes people born after 1996.<\/p>","protected":false},"author":2,"featured_media":15033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,81],"tags":[],"_links":{"self":[{"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/posts\/15037"}],"collection":[{"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/comments?post=15037"}],"version-history":[{"count":0,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/posts\/15037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/media\/15033"}],"wp:attachment":[{"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/media?parent=15037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/categories?post=15037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/tags?post=15037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}