{"id":14252,"date":"2017-10-18T07:27:03","date_gmt":"2017-10-18T07:27:03","guid":{"rendered":"http:\/\/www.cibjo.org\/?p=14252"},"modified":"2018-05-22T10:23:18","modified_gmt":"2018-05-22T10:23:18","slug":"cibjo-releases-pearl-commissions-special-report-discusses-prevalence-of-deceptive-claims-in-social-media","status":"publish","type":"post","link":"https:\/\/cibjo.org\/rstoolkit\/cibjo-releases-pearl-commissions-special-report-discusses-prevalence-of-deceptive-claims-in-social-media\/","title":{"rendered":"CIBJO releases Pearl Commission\u2019s Special Report, discusses prevalence of deceptive claims in social media"},"content":{"rendered":"
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October 18, 2017<\/strong><\/p>\n

With fewer than three weeks to go to the opening of the 2017 CIBJO Congress in Bangkok, Thailand, on November 5, 2017, the seventh of the CIBJO commissions’ Special Reports has been released. Prepared by Kenneth Scarratt, President of the organisation\u2019s Pearl Commission, the report highlights a worrying trend that is largely evident in the social media, whereby marketers are implying and sometimes stating directly that cultured pearls are natural.<\/p>\n

Typically, Mr. Scarratt said, this deceptive practice is being carried out by the perpetrators choosing to use omit the word \u201ccultured\u201d to describe the product, but, in the case of coloured freshwater pearls, they are sometimes being described as \u201cnatural pearls.\u201d<\/p>\n

\u201cWhen challenged, the individuals making such incorrect statements admit that what they are referring to is the \u2018natural colour\u2019 of these cultured pearls, rather than their growth origin. However, this hardly excuses the unprofessional marketing tactics being employed. It seems that ignorance \u2013 and I write this in the truest sense of its meaning \u2013\u00a0 abounds within certain segments of the cultured pearl sales community,\u201d Mr. Scarratt writes.<\/p>\n

\u201cThe maxim seems to be \u2018find and use the best wording that sells the product\u2019 and pay little attention to whether or not such statements are deceptive,\u201d he adds.<\/p>\n

The Pearl Commission Special Report also describes a new initiative taken by the government of Bahrain to grant limited pearl fishing licenses to underwater divers, and discusses a pink cultured pearl being produced in Japan that uses a coral bead as a substrate for nacre growth.<\/p>\n

To download a full copy of the CIBJO Pearl Commission\u2019s special report, PLEASE CLICK HERE<\/a>.<\/p>\n<\/div>

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