{"id":12779,"date":"2016-03-19T12:20:40","date_gmt":"2016-03-19T12:20:40","guid":{"rendered":"http:\/\/www.cibjo.org\/new\/?page_id=12779"},"modified":"2017-12-12T17:23:11","modified_gmt":"2017-12-12T17:23:11","slug":"responsible-business-guides","status":"publish","type":"page","link":"https:\/\/cibjo.org\/rstoolkit\/responsible-business-guides\/","title":{"rendered":"Responsible business guides"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"600\" height=\"409\" title=\"poga\" src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2017\/12\/poga.jpg\" class=\"img-responsive wp-image-14660\" srcset=\"https:\/\/cibjo.org\/rstoolkit\/wp-content\/uploads\/2017\/12\/poga-200x136.jpg 200w, https:\/\/cibjo.org\/rstoolkit\/wp-content\/uploads\/2017\/12\/poga-400x273.jpg 400w, https:\/\/cibjo.org\/rstoolkit\/wp-content\/uploads\/2017\/12\/poga.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h4>PEOPLE: OUR GREATEST ASSET<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">What creates motivated and contributing employees? How do reward and recognition systems raise or deflate employee motivation, staff morale and the retention of top-quality workers? Written by Jonathan Kendall, President of CIBJO\u2019s Marketing and Education Commission, \u201cPeople: Our Greatest Asset\u201d is a 60-page staff motivation and retention guide, geared especially for the jewellery industry. It comes compete with ready-to use toolkits, recruitment ads, interview forms, performance assessment forms, staff induction checklists, training and development records, and much more.<\/p>\n<p style=\"text-align: justify;\"><a href=\"#\" target=\"_blank\" rel=\"attachment noopener wp-att-12130\"><br \/>\n<\/a><a href=\"http:\/\/www.cibjo.org\/?iproduct=14662#\" target=\"_blank\" rel=\"attachment noopener wp-att-12130\"><img class=\"alignleft wp-image-12130\" src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2016\/02\/buynow.png\" alt=\"buynow\" width=\"121\" height=\"48\" \/><\/a>People: Our Greatest Asset for <strong>CHF 19.90<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2016\/03\/Advertising-Guide-banner.jpg\" class=\"img-responsive\"\/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h4>THE BASIC PRINCIPLES OF JEWELLERY ADVERTISING<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: justify;\">The jewellery industry\u2019s reputation with the public is largely based on its advertising.\u00a0 When selling luxury products, it is particularly critical that that jewellers build, not damage consumer confidence. Compiled by CIBJO\u2019s Ethics Commission, the Basic Principles of Jewellery Advertising are intended to protect your business and benefit the industry as a whole by building trust. The principles contained in the guide are generally applicable in all jurisdictions.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.cibjo.org\/?iproduct=12798\" target=\"_blank\" rel=\"attachment noopener wp-att-12130\"><img class=\" wp-image-12130 alignleft\" src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2016\/02\/buynow.png\" alt=\"buynow\" width=\"121\" height=\"48\" \/><\/a><br \/>\nThe Basic Principles of Jewellery Advertising for <strong>CHF 2.90<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2016\/03\/rrg.png\" class=\"img-responsive\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h4>A JEWELLERY RETAILER\u2019S GUIDE TO CONSUMER TRUST<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: justify;\">Trust is particularly important in jewellery purchases because they are high-value items with strong emotional appeal for customers.<\/p>\n<p style=\"text-align: justify;\">Produced by Marketing and Education Commission of CIBJO, Believe in Me: A Jewellery Retailer\u2019s Guide to Consumer Trust looks at why consumer trust is fundamental to jewellery purchases today and discusses how the industry and, in particular, individual retailers can make a difference.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.cibjo.org\/?iproduct=12809\" target=\"_blank\" rel=\"attachment noopener wp-att-12130\"><img class=\" wp-image-12130 alignleft\" src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2016\/02\/buynow.png\" alt=\"buynow\" width=\"128\" height=\"51\" \/><\/a><br \/>\nThe Jewellery Retailer\u2019s Guide to Consumer Trust\u00a0for\u00a0<strong>CHF 2.90<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2016\/03\/rgm.png\" class=\"img-responsive\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h4>RETAILER\u2019S GUIDE TO MARKETING DIAMOND JEWELLERY<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: justify;\">Developed by the Marketing and Education Commission of CIBJO with the assistance of the Diamond Trading Company, the Retailer\u2019s Guide to Marketing Diamond Jewellery provides as wealth of practical tools to drive diamond jewellery sales on the shop floor.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.cibjo.org\/dtc\/\" target=\"_blank\" rel=\"noopener\">Click here<\/a><\/strong>\u00a0to enter the Retailer\u2019s Guide to Marketing Diamond Jewelry<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2016\/03\/reslux.png\" class=\"img-responsive\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h4>RESPONSIBLE LUXURY<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-5\"><p>Responsible Luxury is a report prepared by Jonathan Kendall, president of CIBJO\u2019s Marketing and Education Commission, which was released during the Corporate Social Responsibility workshops organised by UNITAR and at the 2010 Expo in Shanghai.<\/p>\n<p style=\"text-align: justify;\">The report argues that the global recession has forced luxury consumers to rethink the way they live and subsequently their values and beliefs are increasingly being reflected in purchasing decisions.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.cibjo.org\/?iproduct=12815\" target=\"_blank\" rel=\"attachment noopener wp-att-12130\"><img class=\" wp-image-12130 alignleft\" src=\"http:\/\/www.cibjo.org\/wp-content\/uploads\/2016\/02\/buynow.png\" alt=\"buynow\" width=\"128\" height=\"51\" \/><\/a><br \/>\nThe Responsible Luxury report\u00a0for\u00a0<strong>CHF 2.90<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>*\u00a0 <em>Members of organisations that are members of CIBJO are entitled to receive the Responsible Business Guides free of charge. They are recommended to contact the organisations of which they are members to arrange delivery of the documents by email.<\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/pages\/12779"}],"collection":[{"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/comments?post=12779"}],"version-history":[{"count":0,"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/pages\/12779\/revisions"}],"wp:attachment":[{"href":"https:\/\/cibjo.org\/rstoolkit\/wp-json\/wp\/v2\/media?parent=12779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}