We are committed to operating our businesses with a view to ensuring that consumers buying jewellery are able to rely with confidence on the professional and ethical standards and technical skills of the jewellery industry, taking account of the following:

• gemstones are objects of prestige, generally acquired for sentimental reasons and are regarded as an item of value by the consumer
• the consumer has limited expertise about gemstones and consequently, in order to make an informed choice, the consumer is reliant on (i) the standards and integrity of the jewellery industry, and (ii) information from the jewellery industry as to cut, colour, clarity and carat weight and other attributes, including the application of any treatment as described in the CIBJO Blue Book
• the highest professional and ethical standards and technical skills are necessary to ensure that consumer trust is not misplaced and that the reputation of the jewellery industry is maintained and enhanced
• the non-disclosure of treatments, and the passing off of partly or wholly synthetic stones and simulants as natural stones, is contrary to the interests of consumers
• the injury and hardship suffered by local populations (and the potential for it) when conflicts arise in gemstone producing areas are unacceptable, as is seeking to profit from such conflicts.