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Corporate Social Responsibility strategies for the jewellery industry

Eli Avidar

Managing Director of the Israel Diamond Institute Group of Companies (IDI)..

Earlier this year, I was asked by CIBJO President Gaetano Cavalieri to serve on the CIBJO board of directors, in my capacity as Managing Director of the Israel Diamond Institute Group of Companies (IDI), which is the umbrella organization of the Israeli Diamond Industry.

As a former civil servant who has served for many years as a diplomat in Israel’s Foreign Office, it was not very difficult to make the transition into yet another role where diplomacy plays an important role. Since my introduction into the international diamond, gem and jewelry industry and trade 4 years ago, I’ve come to appreciate CIBJO as one of the organizations with the largest potential.

I say ‘potential’ because I genuinely think that CIBJO has only begun to scratch the surface of what it really can achieve. Pulled out of relative obscurity by President Cavalieri just after the turn of the 21st century, CIBJO is now the unrivalled umbrella organization that represents the interests of an industry with an annual turnover of almost half a trillion dollars in retail sales. However, with the industry under great pressure from rivaling luxury industry products and with its own products under severe scrutiny of NGO’s and the consumers, there is a lot to be done.

Fortunately, under the guidance of Dr. Cavalieri, CIBJO achieved consultative status at the United Nations, in particular in the UN Economic and Social Council (ECOSOC). Next, CIBJO was instrumental in the creation and establishment of the gem and jewelry industry’s very first Center of Excellence for education in corporate social responsibility. Built of financial and physical foundations provided by the United Nations Institute of Training and Research (UNITAR), the government of Flanders and the City of Antwerp, this center of excellence will enable CIBJO and its members to access CSR education.

Though the aforementioned achievements are impressive, I wonder if there is more ‘potential’ we could shed light on. It is common knowledge that in some major markets – particularly North America and Europe – the jewelry retail market has been losing market share, mainly due to competition with other luxury products, but also due to loss of consumer confidence.

Obviously, there is a lot of room to improve the industry’s marketing efforts and this is yet one of the fields where CIBJO members need help. My organization, IDI, has been very successful with its recent marketing campaigns “Together Works,” “Responsibility is Good Business” and “Welcome to Israel,” aimed at improving Israel’s diamond sales to the traditional markets in the Western world and the – now leading – markets in Asia. The IDI campaign is founded on the efforts to build strategic alliances between diamond vendors and their downstream clients, the jewelry manufacturing and retailing business communities.

I think that one of the next challenges CIBJO needs to take on is the creation of a set of marketing tools that can be used by CIBJO’s members and their own retail members. By tapping into the enormous resources available through the collective knowledge of CIBJO’s members, each and every member can contribute to this effort. I look forward to being part of such a cooperative effort.

Corporate Social Responsibility strategies for the jewellery industry2017-12-07T11:56:53+00:00

CIBJO release 16-04-2014

PDFCIBJO releases Coloured Stone Special Report, discusses explicit qualification of lead glass-filled rubies

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CIBJO release 16-04-20142017-12-07T11:56:53+00:00

CIBJO release 10-04-2014

PDFCIBJO hosts conference focusing on industry’s social responsibility commitment, at United Nations headquarters during joint General Assembly and ECOSOC session

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CIBJO release 10-04-20142017-12-07T11:56:53+00:00

CIBJO hosts conference focusing on industry’s social responsibility commitment, at United Nations headquarters during joint General Assembly and ECOSOC session

Industry leaders have joined senior United Nations officials and representatives of UN-affiliated organisations for a special conference organised by CIBJO, to discuss the commitment of the jewellery and gemstone business to facilitate sustainable development in the countries and regions in which it is active. The conference was held in the Delegates Dining Room at the United Nations headquarters in New York.

The event was held in honour of a special joint session of the UN General Assembly and the UN Economic and Social Council (ECOSOC), in which CIBJO has been the gemstone and jewellery sector’s only representative with special consultative status since 2006. The session had been called to discuss the United Nations’ Millennium Development Goals programme, which is scheduled to culminate in 2015, and the Sustainable Development Goals that will succeed it.

The conference was coordinated by Dr. Hanifa Mezoui, a senior UN Senior Advisor on Civil Society, and was moderated by Dr. Francois Loriot, an MDG specialist and Vice President of the Bar Association for Inter-Governmental Organisations.

“Today’s gathering is meant to emphasise that, as a responsible business community, we must focus not only on protecting the chain of distribution and consumer confidence, but also on fulfilling our social and economic commitment to our stakeholders and the communities in which they live,” said CIBJO President Gaetano Cavalieri, opening the event. “When, as individual companies and organisations, we assess how successful we are in implementing responsible practices, we also need to consider how we have contributed to the achievement of the Millennium Development Goals and the Sustainable Development Goals post 2015.”

Speaking to the gathering, Dr. Andrei Abramov, chief of ECOSOC’s NGO section, spoke of the dramatic shift that had taken place in the United Nation’s attitude toward the business sector, shifting from one of suspicion to an appreciation that it has the operational and financial capacity to initiate and implement sustainable development programs, in a way that he public sector sometimes does not.

His words were echoed by Melissa Powell, Head of Strategy & Partnerships and Business for Peace at the UN Global Compact Office. “While we cannot ignore the fact that the private sector may at times have a negative impact upon the society, it also has a capacity to bring about significant positive change,” she said.  “And we are not only talking about opportunities created through investments of financial capital, but also of skills and experience.”

Ms. Powell highlighted Global Compact’s Business for Peace programme, which was identified in Forbes as one of the five areas defining the future of CSR. It is a platform that assists companies in implementing responsible business practices in conflict-affected and high-risk areas.

Providing grass roots testimony of industry investment in sustainable development, Hayley Henning, Executive Director of the Tanzanite Foundation, described the various programmes initiated by the organisation in Tanzania, including the establishment of schools, an orphanage and economic empowerment programmes for Masai women living in the gemstone mining areas.

An online system developed in cooperation with CIBJO, which will enable jewellery businesses to incorporate social responsibility management methods without having to employ expensive outside advisors, was  introduced by professors Donald Fever and Benedict Sheehy of the Branded Trust Foundation. The system, which includes supply chain monitoring and evaluates a company’s investment in social and sustainable development according to the Millennium Development Goals, will be made available for the jewellery and gemstone industry over the course of the coming year.

A new ECOSOC member with special consultative status is the International Food and Beverages Alliance (IFBA), which was represented at the seminar by Dr. Delon Human, Special Envoy to the World Health Organisation.  IFBA was created in 2008 by the world’s largest food and non-alcoholic beverage manufacturers, and employs more than 3.5 million people worldwide. Dr.  Human described his industry’s commitment to the United Nations’ development program, emphasising its unparalleled distribution ability, reaching more than 2.5 billion people worldwide on a daily basis.

A highlight of the event was the signing of a cooperation agreement, entitled “Global Partnership for Development” by CIBJO’s President, Dr. Cavalieri, and Jean-Pierre Diserens, Secretary General of the Council of Independent Financial Advisors (CIFA), which calls for the creation of a joint programme to educating their respective members about the United Nation’s Post-2015 Development Agenda. Mr. Diserens also addressed the conference.

“This focus on society, where we aim not only to eliminate negative elements, but also to ensure that the jewellery and gemstone industry delivers a peace dividend, is an essential part of our mission. It is what I would like to call the CIBJO Project,” said Dr. Cavalieri.

“Most importantly,” he added in conclusion, “we are committed to the wellbeing of all our stakeholders. Nobody should be left behind.”

Photo Caption: Dr. Hanifa Mezoui, a senior UN advisor on civil society, addressing the CIBJO conference at UN headquarters in New York.

CIBJO hosts conference focusing on industry’s social responsibility commitment, at United Nations headquarters during joint General Assembly and ECOSOC session2017-12-07T11:56:53+00:00

CIBJO release 09-04-2014

PDFCIBJO’s Diamond Special Report focuses on synthetics, announces conference to examine challenge they pose industry

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CIBJO release 09-04-20142017-12-07T11:56:53+00:00

CIBJO’s Diamond Special Report focuses on synthetics, announces conference to examine challenge they pose industry

With fewer than six weeks to go to the opening of the 2014 CIBJO Congress in Moscow , the third of the CIBJO commissions’ Special Reports has been released. Prepared by the CIBJO Diamond Commission, headed by Udi Sheintal, the report focuses on the challenge posed by the influx of synthetic diamonds into the pipeline, and announces that on the first afternoon of the congress, on Monday, May 19, a special conference will be held to examine the issue, featuring several of the leading experts in the field and a cross section of the industry’s leadership.

“To successfully position the industry, so that gem-quality synthetic diamonds can be absorbed into the product mix without threatening the integrity and status of natural diamonds, we need a panoramic strategy, which addresses a variety of elements and disciplines,” writes Mr. Sheintal. These include research and technology into the methods used to create synthetic diamonds and the instruments and systems required to detect them, legal and ethical questions that are raised, including sanctions that could be imposed against those who do not disclose that diamonds are synthetic, and methods of marketing that enable consumers to differentiate between natural and synthetic diamonds.

“As is always the case in CIBJO, the ultimate yardstick as to how our industry should address the challenge of synthetic diamonds, or any other challenge for that matter, is what is the strategy that will best serve the interests of consumer confidence, both in the products we produce and sell, and in our industry itself,” Mr. Sheintal writes.

To download a full copy of the report, PLEASE CLICK HERE.

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The 2014 CIBJO Congress will take place in Moscow, Russia, May 19-21, 2014, with pre-congress meetings on May 17 and May 18. The congress will be hosted by the Russian Jewellers’ Guild, whose headquarters will also serve as the main congress venue. 

The official hotel is the five-star Hotel Nikol’skaya Kempinski, one of Moscow’s most prestigious establishments, which is offering especially low rates for attendees of the CIBJO congress. Located in an historic building that was constructed in 1870, it is located in the heart of historic Moscow, within short walking distance from the Kremlin, Red Square and the Bolshoi theatre.

CIBJO’s Diamond Special Report focuses on synthetics, announces conference to examine challenge they pose industry2017-12-07T11:56:53+00:00
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