We are an aspirational industry that heralds new trends in fashion, beauty and retail. Historically, excellence lies at the heart of what we do. Exceptional quality, exquisite craftsmanship, incredible beauty and real passion are the hallmarks of our trade. Our customers have always demanded the best in terms of product quality. As they become more socially-conscious, we have to reflect their values in the way we conduct our affairs too.

Responsible Luxury is a report prepared by Jonathan Kendall, president of CIBJO’s Marketing and Education Commission, which was released during the Corporate Social Responsibility workshops organised by UNITAR and at the 2010 Expo in Shanghai.

The report argues that the global recession has forced luxury consumers to rethink the way they live and subsequently their values and beliefs are increasingly being reflected in purchasing decisions.