A new paradigm for marketing diamond jewellery:
Shifting the focus from men to women
September 11, 2022

CIBJO’s Jewellery Industry Voices webinar and seminar series concluded its successful third season on Sunday, September 11, 2022, with two consecutive live events from the VICENZAORO show in Vicenza, Italy. 

The first considered whether the classic approach to marketing diamond jewellery is outdated. For many years, it has involved predominantly targeting men buying for women as the purchase decision makers, especially ahead of specific life events and calendar occasions. The panel will investigate whether the focus today really should be on women consumers, who are more likely to make the critical decision as to whether to buy an item of jewellery. The seminar/webinar is sponsored by the Natural Diamond Council.

Moderated by Elle Hill, and co-moderated by Edward Johnson, the seminar’s panellists included Mina El Hadraoui, France Director of the Natural Diamond Council; Bérengère Treussard, creator and producer of Like A B, a French publication and website concentrating on the promotion of jewellery and watches; Katerina Perez, a leading jewellery influencer who produces the popular Jewellery Insights by Katerina Perez website; and Roberto Coin, the founder and owner of the renowned Roberto Coin Jewelry retail brand.


Diamond Sponsor

Jewellery Industry Voices

Season 3


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