The CIBJO Retailers Guide is divided into two sections: a quick reference guide called Key Facts, and five chapters, covering Diamonds, Gemstones, Pearls, Precious Metals and Responsible Sourcing. It can be accessed or downloaded as a single unit, or by section or chapter.<\/em><\/p>\n<\/div>

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Like the original, the new edition of the CIBJO Retailer\u2019s Reference Guide was compiled, edited and produced by CIBJO\u2019s Marketing and Education Commission, headed by Jonathan Kendall, working closely with the President of CIBJO\u2019s Sector A, Roland Naftule. They collaborated with CIBJO\u2019s other commissions, as well as with numerous industry experts. Among them were Robert Weldon, Director of the GIA Library, Jonathan Muyal, Orasa Weldon and other GIA staff members, who contributed text and images for the Gemstone chapter, which at 74 pages long is longest section of the Guide.<\/p>\n
Using the website, users can access online the full CIBJO Retailer\u2019s Reference Guide, or its six sections individually. Alternatively, they can download them onto their computers or mobile devices, so that the Guide can be referenced and displayed offline. The interactive PDF format allows for easy navigation through its sections and pages.<\/p>\n
\u201cThe typical user are jewellery sales representatives, who interact directly with consumers in the store,\u201d explained Jonathan Kendall. \u201cUsing a countertop computer or a tablet, they are immediately able to answer and elaborate on almost any question that the consumer may have about an item of jewellery, or the metals and gems of which it is comprised.\u201d<\/p>\n
\u201cThe Guide is beautifully designed, but it was never intended to be simply a coffee table book,\u201d said Gaetano Cavalieri, CIBJO President. \u201cIt is first and foremost a sales tool, because it nurtures informed consumers, and informed consumers are confident consumers. We invite people to visit the new website, download the CIBJO Retailer\u2019s Reference Guide at no cost, and then use it.\u201d<\/p>\n<\/div>
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Examples of pages from the various sections and chapters of the CIBJO Retailer\u2019s Reference Guide.<\/em><\/p>\n<\/div>
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<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"
NOVEMBER 4, 2021:<\/B> The CIBJO Retailer\u2019s Reference Guide is a valuable in-store resource for sales staff in retail jewellery outlets. Comprehensively updated, the new version is now available in interactive PDF format, and can be downloaded free of charge from the website.<\/p>\n","protected":false},"author":3,"featured_media":2732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/posts\/2740"}],"collection":[{"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/comments?post=2740"}],"version-history":[{"count":2,"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/posts\/2740\/revisions"}],"predecessor-version":[{"id":2806,"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/posts\/2740\/revisions\/2806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/media\/2732"}],"wp:attachment":[{"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/media?parent=2740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/categories?post=2740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cibjo.org\/congress2021\/wp-json\/wp\/v2\/tags?post=2740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}