About Paris


The city of Paris at sunset, as seen from above the roof of the Notre-Dame de Paris Cathedral. (Photo credit: Pedro Lastra on Unsplash.com)
Welcome to Paris, a city steeped in history, culture fashion and elegance, where the art of jewellery-making has flourished for centuries.
It is fair to state that Parisian jewellery established its unique identity in the 16th Century, which was a time when the city began to establish itself as a centre of arts and luxury. The reign of Louis XIV, also known as the Sun King, between 1643 and 1715, marked a turning point. He embraced opulence and commissioned extravagant pieces that reflected his grandeur. Jewellers such as Jean-Baptiste Tavernier became renowned for their diamond discoveries, including the famed Tavernier Blue, which eventually became the Hope Diamond.
Construction of the city’s most iconic jewellery landmark, Place Vendôme, was completed in 1699, and was initiated to encircle a statue of Louis XIV.


A depiction of Napoleon Bonaparte’s self coronation as the emperor of France, in the Notre Dame Cathedral in Paris on December 2, 1904. He and his wife, Empress Joséphine, kneeling before him considered fibe jewellery a symbol of political power. (Photo credit: Wikimedia Commons)
Napoleon Bonaparte regarded jewellery as a symbol of political power, and his wife, Empress Joséphine, became the original muse for Chaumet, popularising the wearing of tiaras among the ladies of the court.
Throughout the 19th Century, Paris solidified its reputation as a jewellery capital. The establishment of the Paris Salon in 1862 provided a platform for jewellers to showcase their creations. During this time, figures like Louis-François Cartier and the House of Boucheron emerged, elevating the craft to new heights. Cartier, in particular, became synonymous with luxury and innovation, introducing the modern wristwatch and pioneering the use of platinum in jewellery design.
The tumultuous events of the 20th century, including two World Wars, saw changes in the luxury market. Yet, Paris remained resilient. The post-war era brought a revival of creativity, with designers like Coco Chanel and Elsa Schiaparelli influencing not only fashion but also jewellery trends. The Art Deco movement flourished during this period, characterized by geometric designs and bold colours, which can still be seen in contemporary collections today.
Today, Paris is home to an array of prestigious jewellery houses, each with its unique story and heritage. From the classic elegance of Van Cleef & Arpels to the avant-garde designs of Maison Margiela, the city offers a rich tapestry of styles.
The Paris Haute Couture shows continue to highlight the latest in jewellery trends, attracting global attention and inspiring collectors and fashion enthusiasts alike.
Paris is not just a city of lights; it is a magnificent showcase of jewelry history that intertwines tradition and innovation. With each piece, you can feel the echoes of the past and the pulse of modern artistry.


Place Vendôme, built to surround a statue of King Louis XIV, it is today the location where one is able to visit the masons of some of France’s most celebrated jewellery brands. (Photo credit: Leo Serrat on Unsplash.com)